Let’s jump right into this; the playing field is getting younger.

If you’re actively paying attention to the market and the trends,
what’s going on right now is a shift. A definite shift from the
“old” ways of doing things to the “new”. It may not be extremely
apparent at the moment, but over the next couple of months to a
year it will become very apparent.

Now, who am I to make such a bold statement? Well, I’m a part of
that “new” generation; and have to be. I’m a musician and it is
my JOB to keep my ear to the street. Otherwise, how can I ever
possibly hope to write songs that capture my audience. You see,
MY audience is YOUR audience; no matter who you are. Being a
musician means that I need to know how to appeal to everyone. Now,
granted the musician ‘may’ have somewhat of an unfair advantage
over the ‘regular’ marketer because my industry has pretty much
an already open minded client. Who doesn’t love some form of music?

Yet, AS a musician… true musicians… you’re taught from a very
early age (or very early in your career) that you should learn
AND master as many genre’s as you possibly can. Why? Because this
is how you keep work coming in. Now, if you’re only looking to
form a band and stick with one style, then you don’t think about
this too much; kinna like a lotta marketers. Yet, if you want to
be a TRUE master of your axe (axe = musical instrument), then you
NEED to expand yourself.

I say all of this to let you see that I possibly ‘might’ know what
I’m talking about when I say there’s a change coming. There are a
lot of young adults entering the ‘disposable income’ criteria. They
are examining things a lot differently than their predecessors. They
are looking for the “cool factor“. If you don’t have a ‘cool factor’
built into your marketing mix, pretty soon you’re gonna have a pretty
hard time making sales. Unless you plan on staying exactly where you
are at the moment. Many feel comfortable and are reluctant to change.
Myself; well, I see change as a welcomed invitation to innovation
and invention. Its an exciting time!

You, me, we all need to take this coming inevitability into serious
consideration for the longevity of our business(es). It would behoove
you to take heed to these words; even though I can’t really “prove”
it to you… but you’ll see. Mark my words.

Peace, Love and Prosperity,
William

About the Author
William Frazier

William is a professional musician, producer and web developer
with several CD and business credits under his belt. PUSHlogs
and Credit Repair Central.
This article may be freely reprinted online with this resource box intact.
©2005, tHg, LLC. All rights reserved.

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